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Tuesday, April 5, 2011

I Survived Cold Calling -- And So Will You

So for folks in the copy/commercial writing biz (which is where I get the bulk of my income), cold calling (a.k.a. calling total strangers on the phone without an introduction) is considered one of the fastest ways to build your client list.

According to Peter Bowerman (author of "The Well-Fed Writer," an awesome book I highly recommend if you're trying to break into this area), making about 1,000 cold calls at start-up should have your business running along pretty smoothly.

One problem -- it's absolutely terrifying! Which is why despite knowing this, I've waited nine months to attempt it.

See the little ticker on the right? Did you notice how it's been at "0" since January? That's me being a cold-calling wimp.

After a busy first quarter, I finally ran out of work this week, so I bit the bullet and started my 25-a-day, two-month cold calling program.

And you know what? It wasn't all that terrible. It even had fun and interesting moments. And while we'll see what happens in the next few weeks, so far it seems like a great way to connect with people who hire freelancers -- fast.

I started out following the little "script" in the Well-Fed-Writer, but actually, after a few calls, I rewrote it so it was a bit less formal and better suited to my personality. That helped me relax a bit.

The first few calls were terrifying.
After five, I took a little break to calm down.
After ten, I was still freaking out a little.
Around twenty, it started to feel like I had been doing this my whole life.
My nerves were totally gone by twenty-five.

A few people said thanks but no thanks. Most were VERY nice. One was a little grumpy, but hey. I was often grumpy when I had a day job.

A few said they rarely hire copywriters, but to send something for the file.

A surprising number seemed quite enthusiastic and said to send over materials and follow up in a few days.

At least two acted like they had been sitting around all their lives waiting for a copywriter to call (highly gratifying, and kind of amusing considering they hadn't even seen my stuff yet).

No one yelled at me.

No one asked what the hell a copywriter is.

Though I tripped over my tongue a couple times, I didn't say anything too embarrassing.

So I have a ton of resumes, clips and links to send out tomorrow. It's a great feeling to have the first day over with (which I'm assuming is probably going to be the hardest by far).

It's only 4:00, but am having a delicious Dales Pale Ale now to reward self.

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